5 Sureshot Ways to Avoid Algorithm Penalty from Google

It is quite frustrating issue of sudden traffic drop for bloggers and internet marketers. It mostly happens when search engine giant Google  roll out their algorithm update. It is like a worst nightmare for all of us if we lose our blog traffic and income too. What is important for bloggers than traffic and income?

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Recently, Google rolled out Panda 4.0 algorithm update. Google made some significant changes in their existing Panda algorithm. Many bloggers experienced increase in Search traffic and unfortunately, some experienced loss in traffic. Ebay, was one of the biggest loser in this update. They lost their 80% of their organic traffic. Although  it was a manual penalty as Google said, but they received it and lost their traffic and ranking.

Luckily, those who faced algorithm penalty can get out of this worst nightmare. Yes! It is possible to avoid or recover from algorithmic updates and get back traffic and income too. Here, I am going to share some tips using which, you can avoid the Google algorithm penalty.

Google is on mission to serve quality content to their users. Google ensures that when user inputs query and click ‘search’, he should get accurate content which informative and valuable. Google’s algorithm decides what to show the users from the index of billions of webpages. It also, penalizes span content which doesn’t serve quality to others.

If anyone tries to cheat Google algorithm by using unethical ranking techniques such as link spam, buying links, building links with help of  black hat software, spun and Spammy content, etc. Google can catch them and take them down in search results.

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Don’t worry, getting algorithm penalty doesn’t wipe of your entire site from Google search results, but it only devalues the low quality content which doesn’t serve any quality and knowledge.


Some tips with the help of which you can avoid  Google Algorithm Penalty.

1. Avoid low quality content:-

Google’s web-spam team is always on the hunt of low quality and spammy sites and devalues them. The only way to avoid so called Google Penalty is by writing high quality content which serves some value and knowledge to users.

What is the valuable content? A valuable content is minimum of 1000 words or more. In this 1000 words, you can serve some valuable information to your readers. Remember, you must write for your readers, not for search engines. Your readers are human not bots like Google Bot. Also, Google Bot loves the content which created for humans.


 2. Avoid duplicate content :-

Avoiding duplicate content is the first lesson you learn in this blogosphere. Why? Because it is the worst mistake you make. Duplicate content leads you towards penalty from search engines. It is most harmful thing which you shouldn’t do. If you have copied content from other famous blogs, go and remove it as soon as possible. Search engine crawlers can find that if you copied content or not if yes from where you copied it. So, try not to post copied content on your blog.

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3. Avoid keyword stuffing:-

Keywords are important indicators to tell search engine crawlers about the topic of our content. You need to add the keyword(s) in your post to get ranked for them. But, overdoing it can lead you to keyword stuffing and you can get tight slap from Google. Doing keyword stuffing in your content rings red alert at Google. Try not to exceed the keyword density limit. Keep it between 2% – 3% of total length of your post.


4. Unnatural Backlinks Profile :-

Backlinks are still important to get ranked well in Google search and other search engines. Dofollow Backlinks from high PR sites  related to your niche flows the trust towards to your site. Getting backlinks from the sites not in your niche or totally unrelated from the topic you are writing about are harmful in terms of SEO. Specially, links from Adult and Gambling sites, spam blogs, spammy article directories will have negative impact on your search ranking.

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Do a regular audit of your link profile so that you’ll know who links you, The link is of quality or just a Spam one. If the link you found is spammy one then immediately E-mail the webmaster and tell him to remove that harmful link. If after regular follow ups,  Webmaster didn’t remove your link, then go to Google Disavow Tool and Remove that Spammy Links.

Also, try not to use spammy blackhat SEO techniques to get ranked instantly. BlackHat SEO is against Google Webmaster guidelines so it is more harmful than spammy backlinks.


5. Not Being Active in Social Media :-

Social media websites like Facebook, Twitter and Google+ helps you lot to get traffic to your blog. Google is now focusing on social media metrics of certain blog or blog post to rank it. It is not officially confirmed but according to the case studies done by the experts in blogging industry, it is clear that the posts which having higher number of Social shares, likes, tweets, pins, etc. are getting better ranking on Google.

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This factor is not so necessary, but it can improve your search ranking and help you to get constant traffic even if you got affected by Google Algorithm Update. If you have Low Facebook Page likes, GO, Increase your Facebook page likes. If you have Low number of Twitter Followers, Go, Increase the Twitter Followers. Also, Try to be active on them and join more and more social platforms.

So, I’ll end my piece of advice here. By learning what Google wants and following their guidelines, You can Definitely survive from Google’s Algorithm Penalty.If I have missed any important tip with the help of which we can tackle Google Algorithm penalty then please add more value to this post by share your views on the comment section below.

  • MSI Sakib says:

    Hi Swaraj,
    Thanks for your great contribution. Your all 5 points are very relevant. I think most harmful duplicate content and keyword stuffing. Besides I think not being active in social medias is not any fact for penalty.

    • Swaraj Nandedkar says:

      Hello Sakib,

      Having spammy and duplicate content with Keyword stuffing is harmful for blog. Google already described this points in their webmaster Guidelines.

      Thanks for comment Sakib! Have a Nice Day!

  • Sandeep Rao says:

    Hey.
    In my opinion, the only way to stay safe from Google’s penalty is creating qualitative content, interacting socially with readers, and being active on various social media as well as on main site is equally important.

    Further as u talked-about back links, I too recommend to place back links only on related content’s page and niche related blogs.
    One good practice for making backlinks is commenting on related posts (high PR) in hubpages with leaving a link as signature.

    Anyways, you mentioned some of the well effective strategies to avoid any type of penalty from Google. Keep it up.
    Thanks for sharing this on kingged.

  • Copied content has been a mountain for me.
    Never could actually get rid of it.

  • harish gupta says:

    thanks for sharing, my organic traffic reduced in the recent days. This article gave me ideas how to get back on track

  • Swaraj Nandedkar says:

    Hello Sandeep,

    Creating quality content matters a lot. It should serve knowledge to readers.

    Well, having backlinks is really important. Guest posting on relevant sites, commenting, earning backlinks still considered by google as ranking factors.

    Thank you for appreciation.

    Stay tuned With us!

  • By and large, avoiding Google’s penalty means doing away with poor contents and poor back links. Every serious blogger must realize this by now.

    Although there is no telling what metrics Google use for its updates, it is still good to play safe since Google has given us heads up on what to avoid in the webmaster’s tool.

    I have shared this same comment in kingged.com where this post was shared and “kingged” for internet marketers.

    Sunday – kingged.com contributor

    http://kingged.com/5-sureshot-ways-avoid-algorithm-penalty-google/

    • Swaraj Nandedkar says:

      Hello Sunday,

      Google is giving us big hints about ranking factors via their Webmaster Guidelines, notifications and statistics about our site/blog.

      Google knows everything about our site, so, it is good to play safe by following this tips.

      Thanks for your valuable comment!

      Have a Nice Day Ahead!

  • Hi Swaraj
    You mentioned great points to avoid google algorithm penalty that is nowadays biggest obsession of every blogger. If some receives its hit very hardly recover from it and meanwhile loses all his plans to implement and keep ahead.
    That is why it is wise to fully adopt all protective measures to stay safe from it and keep your blogging journey continuing towards success.
    Thanks for sharing this wonderful post that has lot of value for all.

    • Swaraj Nandedkar says:

      Hello Mi Muba,

      Getting tight slap by Google’s algorithm Update is greatest nightmare for us. Once upon a time i was also one victim of Penguin.

      But, in recent panda 4.0 update i survived. That’s why i shared my tricks with you.

      Thank you very much for appreciation.
      Keep Visiting.

      Have a Nice Day Ahead!

  • Carol Amato says:

    Hi Swaraj,

    Great thought-provoking article, thank you!

    I agree with all of your points and see people violating these rules all over the place. I see keyword stuffing. Gone are the days you can do that and get away with it.

    Also, scraped content, low quality stuff will take its toll on your site, as you’ve very well said.

    I find it difficult to get high quality backlinks from high ranking sites.

    However, I am really working on inner linking on my main money site and as I update each and every post, I make sure to inner link to a relevant article.

    Thanks again – made me think!

    – Carol Amato

  • Swaraj Nandedkar says:

    Hello Carol,

    Thank you for Insightful comment. Yes, most peoples do keyword stuffing in order to get higher ranking in Google. That’s a bad practice in Google’s Eyes.

    I was the victim of the Google Updates that’s why i wrote this article.

    Thank you again for your valuable comment!
    Have a Nice Day Ahead!!

  • Gangadhar Kulkarni says:

    Hi Swaraj,

    Recent Google updates hammered many well known website’s which not follow the basics of Google algorithms.

    eBay is the one of them which majorly penalized by Google Panda 4.0 update. It looses it’s 80% organic traffic because of low quality content as well as keyword stuffing.

    These 5 guidelines are really effective to avoid Google algorithm penalties. At last thanks for sharing such a informative post.

    I found this post on kingged.com

    • Swaraj Nandedkar says:

      Hey Gangadhar,

      The recent panda 4.0 update was really a huge nightmare for eBay. Losing 80% of organic traffic is worst thing which can happen with any website.

      Well, many of the good bloggers got rewarded by Google panda 4.0 update. Their ranking increased significantly.

      Thanks for you sharing your views on this article!

  • Anyikwa chinonso says:

    Wow.. This is a very helpful topic.. Hope the panda 4.0 favors we bloggers oo..

    Thanks for sharing..

    • Swaraj Nandedkar says:

      Thank you anyikwa for comment.

  • Indeed, writing piece of genuine entry in our website is a must. Moreover, make our website up to date with recent news that related to our topic is also important. I gain benefit every time my friends share my entries in their social networks. It really boost my website’s traffic

    • Swaraj Nandedkar says:

      Hello Tiens,

      Thanks for your comment here.
      Writing a genuine piece of content helps us alot. We shouldn’t copy a single phrase to avoid googles rage.

      Sharing on Social media helps to get good traffic.

      Keep visiting!

  • Dave Lucas says:

    Talk about schemes!
    Google is also on a mission to shepherd user searches!
    Ask not “What does Google expect from you?”
    Ask “What do YOU expect from Google?”
    Too bad Google doesn’t practice what Google preaches!

    • Swaraj Nandedkar says:

      Hey Dave,

      You are right! Google is focusing more on user oriented searches. Google is giving weightage to LSI keywords more after Hummingbird Update.

      Thanks for your comment here.
      Keep visiting!

  • Naryan Gopal says:

    Swaraj,
    I read your Post, its Nice but Google is behaving weird like it always keep saying Content is King and you write Quality content for readers only which should be helpful and the post must not be keyword rich and not posted for SEO.

    I keep Writing Good Content and for an Experimental basis I never did any SEO, Link building but I found drop in traffic, less PA, DA but other blogs where I did basic SEO its response was nice so you tell what to do and what not to do?

    All those are doing Blackhat techniques and Buying Links from different blogs for Linkbuilding is surviving but those who don’t do SEO, Link building and Just Focusing on Content never getting Success.

    From your Article I guess u have Good Knowledge in SEO, so can you please reply to my Comment?

    I will wait for your reply.
    Thanks.

  • Swaraj Nandedkar says:

    Hello Naryan Gopal,

    Google behaves like weird sometimes but not all the times. Content is the king for Google and will be. To rank a particular page, Google considers 200+ factors. You said you are not making any backlinks to your blog, that’s why your blog is of Low PA, DA. PA and DA are nowadays becoming as important as PageRank and Backlinks.

    Those blogs who are doing BlackHat SEO, will get penalized soon. Google has record of every backlink you have, your content, etc. But, if you do Blackhat SEO Slowly, you can go higher for short time. After manual analysis, Google will remove that crappy blog. SEO is a game of Content, backlinks and many more factors. If you bypass the rules of this game, you’ll be kicked out of Game soon.

    I am not a SEO expert, but i will suggest you to start building backlinks to your blog, keep writing great content and be patient. You’ll definitely see steady increase in your Ranking.

    Thanks for your great comment. Keep coming here. Still have any doubt, Comment here. Thanks again.

    Have a Nice Day ahead!

    • Naryan Gopal says:

      Thanks Swaraj for your Quick reply. I have few blogs like 2-3 So I was testing its but yes healthy Link Building is also necessary. Just got your Site link from your comment… I’ll definitely follow it and I am your New follower, your posts are 100% worth to read and useful.
      Thanks Again.
      TC 🙂

  • Rezan Ferdous says:

    Thanks for sharing all these information ..

  • Hi Swaraj ,

    Awesome Post Buddy, With Penguin 3.0 coming soon, clearing link profile is very very important otherwise many will go in the sandbox.

  • I am now battling Local SEO. I lost a great deal of back links because the sites are no longer in business. Tremendous numbers of internet businesses have failed.

    Chris

  • err.. Nice Article Thanks. It Helps me really a lot since im a beginner 🙂

  • Haris George says:

    Hi Swaraj, You have missed one point. Anchor text linking. A large amount of anchor text linking from your keyword can harm your site with penguin algorithm. So Dont use same keyword for anchor text. Use different including naked URL.
    I have a question. If our competitor is trying us to get penalty for our site by doing all thins you mentioned in this blog how can we prevent that?

  • Rahul Verma says:

    “Not Being Active in Social Media” is this important for getting ranked on search engine.

  • Shoaib Akram says:

    Thank you,

    Its most great think and today i know the secrete of search engine. I create lots of blogger site for get own site backlinks but today i understand thats way rong. because low quality backlinks.
    Thank for explaining great thing.

  • sanghamitra chowdhury says:

    Thanks for this article..The key points are very useful.I did not know about the removal way of wrong back links.Thanks for the info

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